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Creating Your Social Media Editorial Calendar
The Social Media Editorial Calendar is your blueprint to a successful content marketing/ social media marketing campaign. Do you ever feel like you are spinning your wheels and going nowhere online?...
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5 Social Media Blunders, and the PR Responses That Followed
Social media can either be a blessing or a curse for business. No matter how carefully you plan out your social media strategy and regardless of the types of tools you use to analyze and monitor your...
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Why You Shouldn’t Let a 14 Year Old Run Your Company’s Digital Strategy
About a month ago Cathryn Sloane penned one of the most polarizing articles written about social media in recent memory. The premise was that companies should not hire anyone over 25 to handle their...
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8 Group Funding Websites like Kickstarter
Group funding has become a viable alternative to pitching investors, and has become a favorite crowdsourcing concept of several technology enthusiasts. Recent projects like the MetaWatch Strata and...
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Social Media College Degrees and Courses
Most Social Media professionals studied subjects like marketing, communications and computer science while in college. Practicing social media professionally requires more skills than any component...
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Where Does Humor Fit In Your Social Media Campaign?
We all know that social media rewards authenticity and relationships over obnoxious sales pitches. While there are many strategies out there, there are few more effective at humanizing a company than...
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Find a Better Fit: Targeting Networks With Your Customer in Mind
Is Your Time on Social Media Being Wasted? Yes, you read that correctly. Social networking can be a huge waste of time. Even if you’re doing it correctly, there may be more efficient means to reach...
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Predicting our Next President with Social Media
The idea that we can use social media chatter to predict the future is not a new one. The sheer size of networks like Facebook and Twitter mean that if nothing else, social media can provide...
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How Bodyform used Video Response for Effective Crisis Management
The growth of the Internet and social media in particular is changing the face of customer service. Customers can publicly praise or condemn a business, on their Facebook walls or Twitter feeds for...
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Top 15 Social Media Books for Online Marketing
In 2013, Social Media is mandatory. If you aren’t on Facebook, Twitter, or LinkedIn, you cease to exist, your business will fail, you are falling behind. It’s very important to build your presence...
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Paper.li Lets You Write Your Own Newspaper
Create a custom newspaper with Paper.li and show gratitude at the same time! One day, something intrigued me when I checked my Twitter account. There was a mention of me saying I had contributed to...
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10 Awesome Flat Social Media Button Sets
You would be hard pressed to find a time that minimalism wasn’t ‘in’ for website design. But 2013 has watched it really take off, and not just in the matter of simple lines. It has also manifested...
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Hashtag Evolution: From Content Curating to Community and Awareness Building
The hashtag…. a global revolution that now has many more applications than it did at its incarnation. Everyone uses them these days. But in the past short while the way they have been used has really...
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How to Build Your Subscriber List Using Social Media
Is the love affair between marketers and email a closed chapter? Do you think email is suddenly boring? A McKinsey’s iConsumer Survey indicates that email usage declined by 20% between 2008-2012,...
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How Social Media Changed The Travel Industry
You would be hard pressed to find anything the social media hadn’t had at least some impact on. From the early days of Friendster to the modern days of Twitter, we have seen the whole of the world...
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Will Emergence Of Google Plus Ads Sweep Off Facebook Advertising?
If you’ve had any experience using Facebook ads, you might be asking yourself lately if they’re really worth it. For those who’ve never heard of Facebook ads, it’s a service to advertise your business...
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Using Social Networks For Market Research
The rise of social media has transformed market research from an expensive and time-consuming process into an instant and affordable one. Using data pulled from social networks, even inexperienced...
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Mindboggling Social Media Trends And Two That Give Us Hope
They used to say that TV rots the brain and that comic books lower attention spans and social media could often be seen as some sort of a modern day equivalent. In the last few years we’ve seen all...
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7 Ways To Improve Your Brand’s Social Media Engagement
Every business owner and online marketer knows for a fact how important social media marketing is. With millions of people constantly checking their social media accounts, it is crucial that you are...
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Websites – Update The Content, Or Start Over?!
Maintaining a Website is Like an Office Think of your website as being the same as an office space. You might sign a 3 to 5 year lease, furnish the office, and add signage. When the lease is up, you...
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